A CONCISE INSIGHT ABOUT PUBLIC RELATIONS AND MEDIA
Giving a concise insight looking on public relations and media, one may basically develop a question that, how does media enhance the profession of public relations? Well, the media is the main driver of public relations: "that's according to my plausible knowledge". Reason being the fact that, public relations cannot be able to perform its corporate events or functions without taking media into initiative. One may basically give my idea to his/her thoughts that, public relations is predominantly depending on media, i mean nothing seems to flow well and reach fruitful outcomes without the media being involved. Consider a public relations organisation planning an event/campaign without taking media into consideration.
Public relations can be intergrated with social media to increase mentions, awareness and overall ideas to brand strategies for example. Taking a broader and more advanced look at campaigns in a public relations point of view, media relations is of major concern because through it, a path to success can be measured. Generally speaking, public relations successes are developed out of media. Public relations perceive this present modern moment, as a degree where there are many platforms of reaching out to the eyes they want to catch. By following media outlets; whether be on Twitter, Facebook, LinkedIn or other social sites.
True man, plus with the new social media platform PRP are able to interact with their audiences at a personal bases and it is a cheap way to maintain relationships and create awareness.
ReplyDeleteu are ryt men, plus social meadia has made things to be simple for public relation practitioners to reach their target audience dirrectely.
ReplyDeleteyou have a very valid point Mr Senatla. Social media has become one of the ways to engage with stakeholders of the company and it maximises reach of target public's, making it easy for the organisation to communicate directly with their stakeholders.
ReplyDeleteYou said it well Senatla but PRPs should know that media can break or assist them. it is debatable if pr is depending on the media or not but I think it is a two way street
ReplyDeleteSocial media had made things easy and simple for organisations..they are now able to interact and communicate with their stakeholders, clients and customers globally which makes it easy for organisations to determine current need in market
ReplyDeleteTrue that, social media is a platform where organisations can communicate directly with their stakeholders and engage with them and it has made things easy for the organisations.
ReplyDeletethats very true.public relations and media works together and there is no way of denying it.if a pr campaign has to reach its full effectiveness and success, then media has to come in to play
ReplyDeleteI have to side with you on that one Thabiso after all PR can simply be defined as the management of information flow between an organization and the public and media is the vehicle we use to send the information
ReplyDeletesocial media makes it easy for organisations to communicate with its stakeholders frequently.It is the best platform for organisations to interact with its target publics and the flow of information is just solid.
ReplyDeletethanks to social media because it has made it easy for PRP to interact with the fans very quickly and it is very cost effect in other words cheap to maintain.
ReplyDeleteTrue man, social media has taken over the marketing industry, it also helps reach targeted audiences easily.
ReplyDeleteYes i think Public Relations and media go hand in hand, because many people who work in PR also have media experience and social media makes it easy for PR
ReplyDeleteI agree with you Mr at some point but Pr shouldn't depend that much on social media
ReplyDeleteThat's also a great angle... PR shouldnt depend that much on media... but mostly this days organizations are more into social media for survival's sake.
DeleteYes that is true, Public Relations survives on media because that's what it deals with on how to inform and interact with people on behalf of their respective organisations. This is easier to do with the many platforms that are available and some still to come as technology is always developing
ReplyDeleteYou have a point there, public relations do survive on media, and the media create publicity for PR companies.
DeleteThanx for your comments guys, much appreciated!!!
ReplyDelete